Custom type design services and typographic research for designers, industry, and institutions

It’s all in the name. Under the moniker Typografische Dienste, I support designers, agencies, and industry with the design and production of custom type, and I execute final drawings or optical corrections of logos and letterings. I also assist clients with specific, practice-oriented research on typography and letterforms, uncovering historical information on typefaces and graphic artefacts to inform their reconstruction or further development. In addition, I consult on questions of typographic authorship, provenance, and copyright.

1Custom typeface design

Custom type solutions can range anywhere from a basic set of characters or numerals to expansive corporate font families with multiple masters. Custom type can be designed to work within an existing typographic system or as part of a redesign. The process can begin with a brief, a sketch, or a reference, with a collaborative exploratory phase, or with my own analysis of functional and formal requirements.

Depending on the project, different forms of licensing can be agreed upon. When larger companies and institutions use a font long-term and organisation-wide, a custom typeface with a perpetual, exclusive licence remains distinctive to the brand and avoids the recurring fees of retail fonts. For specific projects or organisations with frequent redesigns, time-limited exclusivity can provide the design benefits at reduced costs.

2Font modification

Not every project requires a typeface to be designed from scratch. Font modification can be an efficient way to adapt an existing design to specific functional or aesthetic requirements. The starting point can be an existing proprietary typeface, an open-source font, or an unreleased design from my own collection. Modifications can involve extending a character set, adding OpenType features, or adjusting details, proportions, or weights, and can range from a small number of characters to more substantial changes across a typeface or family.

3Logo and wordmark refinement

A logo or wordmark can have the right concept and still require refinement in its execution. I work with existing designs to resolve details of drawing, proportions, spacing, weight, and optical balance, whether the starting point is a finished digital design or a more provisional sketch.

Working with historical wordmarks that exist as drawings, prints, photographs, or physical objects, I distinguish between characteristics belonging to the design itself and those resulting from the conditions of production, and develop a refined version adapted to its intended use.

4Historical research and expertise

I provide historical expertise on questions relating to typography, letterforms, and their authorship, be it in support of design processes or in the context of copyright enquiries, disputes, heritage conservation, or the renovation and restoration of buildings, artworks, or monuments.

Research can include tracing the history of a typeface, wordmark, lettering, signage system, printed artefact, or other typographic object; establishing when and how it was produced; identifying its sources; and investigating the people, technologies, and contexts involved in its development. Depending on the question and the available evidence, I combine close analysis of typographic form with existing literature and primary sources. The outcome can be a concise written assessment or a more extensive report.

Selected clients and collaborators

↓ Commissioned by↓ For
AMIV at ETH
Atelier Sherida Kuffour IDFA Amsterdam
Lyda
Atlas Studio Literaturhaus Zürich
Baumgartner Watches
Büro 146 GSAH Bern
Büro Dill GenTwo
Hugo Boss
Swiss Post
Schweizer Radio und Fernsehen (SRF)
IKG University of Bern
Integral Axel Steinberger Decor+More
Swiss Prime Site
Milk Interactive Siresca
Oris SA
Samuel Weidmann Dialectic
Studio NOI
Swatch

I hold an MA in Typeface Design from the University of Reading and a PhD in Art History from the University of Bern, and have 15 years of professional experience in type design and typography. I have worked extensively for the watch industry, designing custom numerals, wordmarks, and typefaces for dials and cases. My research and historical expertise include changes in production technologies and the history of Swiss graphic design and typography. For my academic research and publications, see my scholarly website. If you have a specific project or question and are unsure whether I can help, get in touch.

Portrait Ueli Kaufmann
Portrait by Lucas Ziegler